Gone are the golden days of blogging. Does this mean blogging is dead? Or does writing blog articles still serve a purpose?
I wrote my first blog post back in 2014. Man does time fly. Back whenever I got started, everybody started a blog writing about their life, fitness, and really anything that interested in.
While Instagram and Twitter or around they weren’t as developed as they are now.
Instagram was used to post stupid pictures from your life to and keep up with family. I have no earthly idea what Twitter was doing back then.
All I knew is I wanted to make a living online. Well, maybe that’s too modest. I wanted to get rich from an online business.
Is Writing Blog Articles Still Profitable in 2023?
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While there were hundreds of blogs, teaching ways of making money online. There were only four that stood out to me, and they are no longer around.
They’ve either retired from the blogging game, or moved on two different things. I myself moved on to social media and made that 95% of my Focus over the last four years.
Why did I stop writing and calm and collected?
I stopped writing because blog traffic started sinking. Everybody began moving to Twitter back in 2016 with the Trump election.
You see blogging was one of those business models where for the vast majority of people you would have to write 3 to 6 articles a week just to generate enough traffic to maybe sell a few books.
For most however, blogging was simply a pipe dream unless you got started around 2012 to 2014. Meaning, you’d be writing endless articles to basically nobody without much hope to get rich blogging.
Once people began migrating over to Twitter, blogging dwindled quickly. For a solid year or two from 2016 to 2018 you’d still see some blogs being promoted from their new Twitter accounts.
Otherwise, nobody spoke about blogs anymore.
Why social media became more popular than blogging?
Which leads me back to my point earlier where I said, I left blogging and focused my energy on social media.
It was leaving the blogging world that opened my eyes to brand building, marketing, and gave me the success that I was looking for.
You have to understand you only ever become successful. When you have decided to play a game you can win.
Over the last five years, it was basically pointless to try to get rich writing blog articles. The golden era of the blogging business was and is over.
My time away his brought me back with lessons that I will be sharing with you today in this article.
Lessons, which you can use to make money for yourself whether you decide to leverage a blog or get involved with social media
Is blogging dead?
Blogging is still a valid the use of your energy however, I would not ever tell you that you can rely solely on your blog.
These days you’re literally competing with companies that put millions of dollars into ads so that the rank number one. Sure, if you use SEO and are able to get traffic to her blog get an organic way you will rank high.
However, let me introduce you to what I will call the hybrid blogging model.
What is the hybrid blogging model?
The hybrid, blogging model is leveraging, social media, and your blog. Leveraging each in a way way that builds each of them.
Not posting on social media for likes and comments. Instead leveraging the traffic you generate on social media to send viewers to your new blog articles.
Where are you can tell them about your products, services, and newsletter. Which by the way I email almost daily.
While at the same time, not just posting your blog articles, hoping that Google decides to rank you high.
Understand the entire purpose of your blog is to provide a proof of concept, help your visitors, and show you know what you’re talking about.
Anybody who comes to your blog is looking for something. If you write about specific topics, it only makes sense for you to set up a newsletter. Where you can capture their email and communicate to them outside of the distracting world of social media.
It’s up to you if you want to sell something.
Don’t put together a product is 98% of other people do. They’re all brokies. Meaning, they come up with this amazing idea that you just know everybody is going to want.
They put time into putting together the course or book, only to find out nobody actually cared, but them.
What social media taught me about blogging and making money online?
Social media is about having a conversation. You talk about topics the people are interested in that you find valuable.
Whether this is sharing your fitness journey, talking about topics of interest, or sharing your opinion on trending ideas.
At the end of the day that is all blogging is as well.
Just as making money from selling products and services, such as I teach people to do inside of The Real World, all comes down to giving people what they want.
Not what you think they want. I mean, giving them what they are searching for, yearning for, and in some cases, begging for.
This is how most people achieve very little success in blogging, and in anything business wise.
They write about and sell things nobody actually wants. People who succeed simply sell and write about what people are looking for.
What should you do if you’re interested in starting a blog?
If you are interested in starting a blog. My advice is for you not to start with the intent of getting rich. The likelihood of you simply writing blog articles, and making boatloads of money is slim to none.
Your only chance at making money from a blog is leveraging what I called above the hybrid blogging model.
Step 1) Create a Twitter or Instagram.
From there begin posting content in connecting with people who are sharing similar ideas to you.
Step 2) Create your own blog.
This is self-explanatory, but you will need to create your own website. I’m sure these days there are dozens of ways to set up a blog.
I only talk about things I have experience doing so I recommend setting up a word press blog. Do your own research to find out what is best for your situation.
For most of my sites, I use Bluehost to host them. You can use this link to be taken over to their website. Yes, I get paid if you use my link, it comes out of their pocket not from you. Meaning, you pay the same.
Once you’ve got hosting, you will be setting up a WordPress site from their backend. It’s a very straightforward process.
Step 3) Commit to writing daily.
The only way you were going to penetrate the noise of this world is by writing daily. Gone or the days where are you post once a week and are found.
We live in a world which operates 24/7.
Meaning, you have readers, customers, and clients online at all times of the day. It only makes sense for you to be in front of them as much as possible.
Whether this is writing a daily blog post and tweeting 10 times a day or whether you decide to do this plus post videos to YouTube and Instagram.
All that matters is you make the commitment of taking action daily.
I have created content daily for the last 9 years. This doesn’t mean I was making money the entire time. I just understood if I did something daily at some point I would begin figuring it out.
Step 4) Create a Newsletter.
Having a newsletter is massively important in today’s world. It’s one of the last places you can truly speak to your audience.
Add to that, it’s a great way to market your self to an audience that is genuinely interested in what you have to say.
Set up a newsletter and email it every time you drop a new blog article. However, you will also be creating content separate from your blog.
As people are busy, living their life and will lose interest in your newsletter if you only promote your blog article.
Their time is very important and if they get the same thing on the newsletter, it’s just showing up to the blog they will lose interest very quickly.
Which is why you need to make a point to create unique concert for your newsletter.
This could be journaling about a lesson you’ve learned, expanding on a blog post you wrote in the past, or simply writing 300 words about a topic you often speak on.
Step 5) Adopt the it will happen when it happens mindset.
Let me be clear friend. This game has many highs and lows. The people such as myself who win it adopt a it will happen when it happens mindset.
As we understand once you commit to this, it is a commitment of a lifetime.
Sure, you can play the game how thin and half out. Treating it like a fun hobby.
Hobbyist rarely make even a living from the constant they create.
Professionals always make a dent in the online space and get paid handsomely.
These days I find myself spending less time on social media. This is coming from somebody who has spent the last 5 years on social media, an average of 6 hours throughout the day.
I spend most of my time within my app The Real Worlds freelancing campus teaching students how to monetize their skills online. Yes, even if you don’t think you have a skill to monetize.
You do and I have a step-by-step process to help you unlock it.
If you were interested in making money online, I speak to my students daily within The Real World.
Always the best,