Why Most People Fail At Closing Clients on Social Media
Nobody knows that you exist, even if you’re sitting there grinding out posting content. Until you send them a DM. However, our next issue we need to fix is why most people fail at closing clients on social media.
So if you want clients?
Thinking to yourself…
“Dylan, I really want to take on clients”
Well, start reaching out to them in the DM’s. When you do, stop assuming they care about you. Nobody cares you’re a freelancer.
Nobody cares, you’re an email copywriter, web designer, or any other skill. NONE of this matters to them.
Why Most People Fail At Closing Clients on Social Media
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To them, you are some random person sending them a DM. They’ve got things going on in their life and you have a second of their time to catch their attention long enough for them to keep reading.
So how do you go about doing that?
Understand they only care about 1 thing…
“How are you going to help them?”
Instead of sending some half decent compliment or trying to sound all salesy skip the line in their mind.
Clearly and concisely tell them how you will help.
Even better (assuming you’re applying my SIMPLE STEPS program) you already have testimonials to leverage.
You can validate what you’re saying to them.
Cause everybody talks a big game, few actually back it up with proof.
DO NOT come to someone with something like…
“Hey Darren, I really like your tweets bro. Speaking of which I’m an email copywriter who helps people like you. I also know web design and can write tweets for you. I’m brand new to freelancing and can help 10x your email sales.”
Remember nobody cares about you until you give them a reason. You bragging about all the different things you do shows you’re an amateur.
Then to make it worse, you claiming to get results like “10x their sales” further crushes your chances of getting them as a client.
Only claim things you’ve actually done.
Which leaves us with what’s something you can say instead when reaching out to clients in the DMs?
Here’s the “golden formula” to closing clients…
Nowadays, you rock up to them.
[Here’s some of the results I’ve gotten.
(social proof – either picture or video)
Here’s how I’m going to help you. I recommend using bullet points as it’s easier to read.
If you’re interested, let me know and we can put together a plan.]
The context of this is you will try out different approaches until you find one that works for you. Once you find a DM style that works for you aka gets positive responses, you will keep refining it.
Anyways, I talk in greater detail in my daily live calls and my lessons inside of the freelancing campus of The Real World.
If you’re somehow not inside yet, check out what students are saying and decide if closing clients from the DM’s is for you.
I’ve had students as young as 14 earn up to 6k applying my methods. If a kid can do it, so can you.
Always the best,
Dylan Madden
