How to Retain a Client
Closed your first client? Cool. Let’s talk about how to RETAIN a client.
Here are the 10 commandments to keeping a client
1. Build a genuine friendship
People mess up by trying to keep it all about business. What are their pains, dreams, plans? You should know.
Remember: A service is replaceable. A friendship is not
2. Keep a reporting system
Your clients should know where they are now vs where they were before. Keep a report of their growth. Update them bi-weekly
Communication is key. You should be communicating with your clients daily
– What you intend for the day
– What you have done
Your clients need to understand that you’re on top of it.
4. Be blunt
You’re the expert. They aren’t paying you to be a yes man. They’re paying you for results. If you think their idea is bad? Tell them exactly why then give them a solution
5. Own it all
Your clients hate complaining and excuses. F*cked up? Own it. They’ll respect you for it
6. Keep your word
If you said you’d do something? It must be done. Move Heaven and earth if you must.
7. The vision
Remind your clients of where they’re going. If your client hit $10,000 a month? Remind them that $20,000 is next. If your client hit 1000 followers? Remind them that 2000 is next. They need to be looking forward to the next milestone.
Results are the base of a long-lasting relationship. It’s great if you’re friends but if you’re not providing results? Your client won’t stick around.Nobody wants to pay to get nothing in return.
9. The extra-mile
If you promised X, your client expects X. What if you deliver 2x? 3x? This will make you stand out. Almost nobody does this. People will do just enough to get paid. Want to stand out? Go the extra-mile.
If your client sees that you’re providing increasingly better results, they’ll keep you around (and pay you more). People don’t like to do business with people that are stagnant.
-Try new things
-Study your craft
It’s a win-win for everybody.
You don’t have to implement ALL of those but you must implement SOME of those. Don’t be the freelancer that can’t get a client for more than 1 month. You’re better than that.
Always the best,